TechCrunch

If you’ve been to a live event recently, like a football game or a, you’ve probably noticed that the majority of people around you spent most of their time huddled over their smartphone. It’s true of life now, too, as people now interface with the world through Instagram rather than their eyeballs, but this even more true for live events.

BuzzMob launched in 2011 to capitalize on our mobile obsession with a location-based fan engagement app, designed to help facilitate and channel the social chatter at live events. The app aims to create a more engaging experience at live events by offering a focused, virtual community message board, which allows users to tap into a realtime community feed of images, tips and status updates from fellow event-goers.

From the beginning, Buzzmob’s experience has largely been focused on individual users, on allowing fans to create these targeted virtual message boards (or…

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