Finnish MeeGo Startup Jolla Reveals First Phone: 4.5″ Display, Customisable Shells, $513 Price-Tag, Shipping At Year’s End

TechCrunch

Jolla, the Finnish MeeGo startup composed of ex-Nokians building their own mobile hardware and Sailfish OS, has finally taken the wraps off its first handset, revealing what the hardware will look like on its website. The design is a clean-looking, elegant slab, with the most stand-out feature being the coloured shell on the back that wraps around half the sides of the phone to create a dual-tone sandwich effect.

The shell colours, which appear to be user-customisable, can also influence the theme colours of the Sailfish UI. This is a feature Jolla is calling “the Other Half”. “Attach the Other Half and your Jolla becomes alive and unique,” the text notes. “Magically, the software changes to match your selected colour and design. Your Ambience. Your Jolla.” It’s unclear exactly what technology is linking hardware and software but it sounds like it could be NFC.

The removable, customisable…

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