MavenSay Enjoying Sudden Popularity In Social Media-Hungry Indonesia

TechCrunch

MavenSay, a social recommendation app, just got a surge of unplanned downloads coming from Indonesia, and its founders are moving quickly to include Southeast Asia in its expansion plans as a result.

The company’s Toronto-based co-founder, Jesse Dallal, said the two-month old app got 100,000 downloads over the past fortnight. It has a total of 130,000 downloads so far, and the sudden surge was tracked back to a power user based in Indonesia. They’re not sure which one it is, but the source of traffic points to the country, he said.

The way the app works is similar to Pinterest, in that users follow other users’ recommendations. These could cover places they’ve eaten or music they’re listening to, for example. For its launch, MavenSay roped in what it called “influencers”—featured brands to follow such as Momofuku and Refinery29.

The Indonesian user that triggered the downloads isn’t a…

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