Big Brands Are Growing More Quickly On Twitter Than Facebook (According To Optimal)


Here’s a fun comparison from Optimal, a social advertising and analytics startup: If you look at big brands on social networks, their following seems to be growing more quickly on Twitter than on Facebook.

Optimal says it looked at the data from 4,330 brands, representing a total of 3.49 billion Facebook Likes and 595 million Twitter followers. Last week, those brands added 18.5 million new Likes and 4.5 million new followers — so on a percentage basis, their following grew 55 percent more quickly on Twitter than it did on Facebook.

Now, you might quibble about whether pitting Facebook Likes against Twitter followers is a bit of an apples-and-oranges comparison, but those are, ultimately, the main ways that businesses can count their following on each service. You could also point out the Twitter audience is still smaller than it is on Facebook — so even though Optimal said Twitter…

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