Reputation.com Buys MySocialCloud To Add Password Management Into Its Growing Data Vault

TechCrunch

Online identity and privacy startup Reputation.com continues its march along the acquisition trail. Today the company is announcing its third acquisition this year: MySocialCloud, which provides a cloud-based service that lets users manage all their passwords and other login information in one place, by way of an extension — called “Cloud It” — that exists as a button on users’ web browsers, used to auto login to any website when clicked.

Terms of the deal are not being disclosed, but Reputation.com’s CEO Michael Fertik tells TechCrunch that MySocialCloud will continue to operate as normal, and the young founding team of Scott Ferreira (22), sister Stacey Ferreira (20) and Shiv Prakash (27) and two others joining to build out the product to work with Reputation.com’s bigger business creating a “data vault” that users will then be able to control themselves — including selling on information to online marketers and advertisers…

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